Marketing is what makes the world of commerce “go-’round.” Indeed, a well-developed campaign can boost your company’s profile and turn your brand into a household name. If you’ve ever seen a De Beers “Diamonds Are Forever” commercial, you know how helpful a creative marketing strategy can be for a jewelry company. Diamond engagement rings weren’t a tradition until that ad campaign, and now, they’re a stalwart of the betrothal process.
Your company will either sink or swim based on its ability to build connections with its target audience and generate brand awareness. Indeed, you must dedicate a sufficient amount of your company’s capital spending towards growing your brand. Continue reading to get some tips to help you market your jewelry company.
Content Marketing
Do you remember where you were when the blogosphere became a thing? Probably not. However, it’s real, and it’s one of the greatest marketing tools on the planet.
When you blog for marketing purposes, it’s called content marketing. However, content marketing isn’t about your brand or even your products. The important thing is the content itself. You provide something of value to readers and potential customers when you give them industry insight. So, writing blogs posts such as “How to Shop for Jewelry” or “The Story Behind Engagement Rings” informs readers and establishes you as an expert on jewelry.
One of the keys to being successful with digital marketing is consistency. That’s why it’s important to have a marketing planning platform to help establish your brand’s voice. Welcome Software’s marketing planning software has all the right marketing tools to help you and your team create marketing magic.
Social Media
Social media marketing is one of the most effective ways to put your brand on the world stage. In 2020, almost half of the world was on at least one social media platform. That number rises to 70 percent when you narrow the population down to the United States. Indeed, you can reach potential customers from Ankara, Republic of Turkey, to Sonora, Mexico, using social networks like Facebook, Instagram, and TikTok.
Another great thing about marketing on social media is you don’t have to be a professional to succeed. Indeed, there have been plenty of people like yourself who’ve become influencers using nothing but their social media chops. So, don’t underestimate the ability of social media to grow your jewelry business.
Cross-Promotion
Indeed, marketing can be expensive. However, you can greatly reduce your advertising costs by entering a cross-promotion partnership with your suppliers or other business entities.
For instance, if you get the gold for your jewelry from Alamos Gold, you could collaborate with them to create marketing campaigns and share costs. You could also create ads for your company and credit Alamos as your gold supplier. Such a cross-promotion would be a great way to reach a new audience without breaking the bank.
Influencer Marketing
As we mentioned previously, many people have become influencers using only their winning personalities and social media. With social networks being such great marketing platforms, it naturally follows that influencer marketing is one of the best ways to increase your online visibility. Influencers are known to do everything from product placements in their content to doing product videos for brands. So, are you ready to influence your market?
The jewelry industry is a hard one in which to gain a foothold. There is plenty of competition, and merely getting your products into jewelry stores is an accomplishment worth celebrating. However, marketing is the secret sauce that separates the winners and losers in every industry. Implementing influencers, blog posts, product videos, and a robust social media presence can help your company soar. They say diamonds are forever, and with the right marketing strategy, your success can be too.
